Social media for strategic communication : creative strategies and research-based applications
By: Freberg, Karen June
Material type: BookPublisher: Thousand Oaks, California : SAGE Publications, Inc., c2019.Description: xx, 313 p. : ill. ; 25 cm.ISBN: 9781506387109Subject(s): Social media | Communication | Internet in publicity | Persuasion (Psychology)DDC classification: 302.231 FR SO Online resources: Location MapItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 302.231 FR SO (Browse shelf) | Available | Feb2019 | T0061151 |
Includes bibliographical references and index.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead.